Presented by: Dr. David K. Ewen Enterprise College www.EnterpriseCollege.org The interdisciplinary field of global communications studies delves into the ways in which people from diverse cultures communicate and interact with one another. From language to culture and technology, this field explores how these elements shape and influence global communication practices. Cultural Differences Understanding cultural differences is essential in international business. Each culture has its customs, values, and beliefs that significantly influence how people think, act, and conduct business. The study of international business culture offers valuable insights into negotiations, relationships, and decision-making processes in a global business context, making it a crucial aspect of international business. International business culture encompasses several elements, including communication styles, social etiquette, business protocols, and cultural norms. By exploring these aspects, professiona...